TRIBE team coach facilitator accreditation training
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Are you ready to transform how you coach teams?
This training provides executive and leadership coaches with a practical, proven framework that delivers results and builds confidence. If you’ve hesitated to work with leadership teams or felt that traditional approaches fall short, TRIBE offers the rigour and evidence-based strategies you need to succeed.
The TRIBE protocol changes everything. Grounded in over 50 years of research into social identity and team dynamics — and backed by a groundbreaking 3-year study at the University of Sussex — TRIBE offers a scientifically validated framework for systematically creating high-performing teams.
53% — that’s the proven performance difference between teams with strong identities and those without.
A moment of reflection
Take a moment to think about your own experiences with teams.
Most people can remember a time when being part of a team felt truly special. Maybe it was on the sports field, in a school project, or during a professional milestone. You felt the joy of friendship, the warmth of togetherness, and the pride of belonging.
That’s what makes teams so powerful—it’s not just about tasks or tactics. It’s about something much deeper: a sense of identity and connection.
But when we step into coaching, we often lose sight of this. We focus on individuals, trying to fix attitudes, build resilience, or motivate performance one person at a time. And we miss the bigger picture.
The truth is, people thrive when they feel part of something bigger than themselves. When they share a purpose. When they truly belong.
The science of belonging
Belonging isn’t just a feeling—it’s a powerful psychological driver that shapes how people think, collaborate, and perform. The TRIBE protocol is built on a deep understanding of this need, focusing on creating shared identity within teams to ensure members feel aligned, motivated, and fully committed to the group’s success.
This isn’t just theory. A three-year research program at the University of Sussex found that teams with strong shared identities outperform those without by 53%. When people see themselves as part of something bigger, they work harder, trust more, and stay engaged—leading to measurable improvements in resilience, well-being, and team performance.
But how does identity shape team dynamics? And why does it have such a dramatic impact?
In the video below, we break down the science behind TRIBE—revealing why shared identity is the missing ingredient in high performance and how this approach reshapes the way teams think, feel, and operate.
Watch now to discover:
✅ Why belonging drives motivation and commitment
✅ How shared identity transforms collaboration and results
✅ The research-backed principles that make TRIBE so effective
If you’re serious about building high-performing teams, this is where it starts. Press play to uncover the science of belonging.
Transformative impact across sectors
The TRIBE protocol has been successfully implemented in various sectors:
Business
- Utilised by global organizations in 46 countries.
- A pharmaceutical company increased its revenue tenfold in five years.
- A division in a global investment bank grew revenue by 90% over two years.
- Great Ormond Street Hospital enhanced doctor collaboration during the pandemic.
- An NHS Trust improved the functioning of senior multi-disciplinary teams.
Sports
- GB Wheelchair Rugby Team won gold at the Tokyo Paralympics.
- GB Speedway Team clinched the World Championship twice and were runners-up twice in four years.
- GB Women’s Hockey Team secured gold at the Rio Olympics.
- Warwickshire County Cricket Club won the One Day Cup, their first trophy in seven years.
Military
For over a decade, the TRIBE protocol has been used to train senior officers in the British military and security services, as well as international allies.
Real-world impact: how TRIBE transforms teams
The TRIBE protocol isn’t just a theory—it’s a proven approach that delivers real results across industries. In this section, you’ll hear directly from two experts who have used TRIBE to drive significant change in their fields.
In Video 1, Tamson Edmonds shares her experience applying the TRIBE protocol to an IT leadership team in Romania. She explains how it helped the team align, build trust, and unlock their collective potential—turning fragmented individuals into a high-performing unit and unlocking Euro 3.5 million in efficiencies.
In Video 2, best-selling author Tony Og Regan reveals how TRIBE has given him a powerful framework to create lasting impact in both sport and business. With years of experience coaching elite teams, he explains why shared identity is the missing link in team development—and how TRIBE provides the tools to make it happen.
Watch these videos to see TRIBE in action and discover how it can elevate your coaching practice.
The brilliant Tamson Edmonds from Amara Coaching & Leadership
Tony Og Regan, high performance coach and best selling author of MVP
Make a measurable difference
With TRIBE, you don’t just facilitate – you make a measurable difference. This is your chance to:
- Increase your impact: Go beyond “entertrainment”; create sessions that leave a lasting mark on team dynamics, emotional connectedness, commitment and performance.
- Boost your confidence: Arm yourself with a methodology that’s not just theoretical fluff – it’s proven to work in the trenches where it matters.
- Deliver real value: Demonstrate unmistakable value to your clients, giving them every reason to see you as an investment, not an expense.
- Command higher fees: When you offer a service that consistently delivers results, you set the standard – and the price.
- Join a community: once trained you will belong to a community of facilitators where you will find, support, challenge, and connection. Together we are changing teams, one by one.
Meeting your needs as a coach
As an executive or leadership coach, you may:
- Work with leaders but lack the confidence to extend your coaching to their leadership teams.
- Recognise that traditional team development that focuses on vision and values isn’t enough to drive real change in team performance.
- Be aware that many popular team development approaches that focus on sharing individual profiles whilst intuitive lack rigour or evidence to support their value.
The TRIBE protocol addresses these challenges head-on, equipping you with a reliable, research-backed framework that transforms how you coach teams.
What you’ll gain from this training
In just two days, you will:
Master the TRIBE Protocol: Learn a step-by-step framework to build strong performance identities within teams.
Learn to use the TRIBE Canvas: Use this one-page blueprint to align team dynamics and clarify direction.
Analyse TeamMARK Diagnostics: Gain insights into team identity and performance with our cutting-edge team identity assessment tool.
Facilitate transformative conversations: Shift from individual coaching to unlocking the collective power of the team.
Embed sustainable mindsets: Guide teams to embrace shared beliefs and aspirations that reinforce their identity and purpose.
Earn accreditation: Set yourself apart with formal recognition as a certified TRIBE Facilitator.
TeamMARK
How do you know if a team is truly improving? You will learn to use TeamMARK a powerful, data-driven way to benchmark team identity and measure progress over time.
Developed as part of the TRIBE protocol, TeamMARK is a reliable and valid assessment tool that enables teams to track their development with precision. By assessing the five TRIBE beliefs that drive shared identity and collaboration, TeamMARK helps coaches and teams move beyond intuition to concrete, measurable insights.
Why benchmarking matters
Without a structured way to assess team identity, it’s difficult to know what’s working and where improvements are needed. TeamMARK solves this problem by providing a clear before-and-after comparison, helping teams understand:
- How their sense of shared identity is evolving
- Where they stand compared to high-performing teams
- Which interventions are having the greatest impact
- What areas need focused development to sustain long-term success
How TeamMARK tracks team progress
The online questionnaire gathers data from team members and produces a detailed report that benchmarks performance against a large norm group. The report includes:
📊 Graphical analysis of key metrics over time
📈 Percentile rankings showing how a team compares to others
🔄 Repeat assessments to measure improvement and track development
📝 Expert system narratives explaining score changes and their implications
A structured approach to continuous improvement
TeamMARK is designed not just for one-time assessments but as a longitudinal tool that helps teams and coaches track their progress over multiple coaching engagements. By regularly reassessing teams, coaches can:
- Demonstrate clear ROI to clients with evidence of real progress
- Fine-tune interventions based on data-driven insights
- Celebrate measurable improvements in team identity and collaboration
- Spot early warning signs of declining cohesion and address them proactively
For coaches who want to deliver measurable results
For team coaches, TeamMARK is a game-changer. It provides a structured, evidence-based approach to:
- Setting an initial benchmark for team identity
- Tracking measurable progress over time
- Proving the effectiveness of coaching interventions
If you’re looking for a way to move beyond subjective team assessments and deliver clear, data-backed results, TeamMARK is the tool you need.
Meet your course convenor: Jeremy Holt
Jeremy Holt, Chartered Occupational Psychologist, brings over 30 years of experience working with elite sports teams, global businesses, and military organizations. As the founder of the Centre for Team Excellence, he has dedicated his career to translating scientific research into practical strategies that drive exceptional team performance.
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