For The Love of The Game

Build Teams Players Never Want to Leave

Learn the secrets of coaching identity, belonging, and high performance in grassroots sport.

About the book

For the Love of the Game isn’t just another coaching book. It’s a hands-on playbook that helps you build a team identity your players actually want to be part of. Drawing on 20+ years of grassroots coaching and experience with top-level athletes, Jeremy Holt introduces the TRIBE protocol—a simple way to create strong team spirit, deeper connections, and better performance.

Learn how to:

Build a team identity that makes your players feel they truly belong.
Run conversations that bring your team closer together.
Use team challenges to strengthen commitment and performance.
Create lasting traditions that make your team special.
Turn your group of players into a committed TRIBE.

What you will learn

Team Identity Building: Discover how to create a shared identity that makes players fight for each other.
Facilitating Conversations: Learn 60+ ready-to-use conversations that deepen belonging and commitment.
Traditions that Last: Establish rituals and traditions that bond your team for the long haul.
Handling Tough Moments: Get practical strategies for breaking losing streaks, handling player conflicts, and building resilience.

About the author

Jeremy Holt is a team performance psychologist who’s spent the last 35 years helping teams in sport, business, and even the military become stronger and more connected. He’s worked with everyone from grassroots rugby teams to Olympic and Paralympic gold medallists, and even helped train the Royal Marines on team identity and resilience.

His TRIBE protocol is based on years of hands-on coaching and research with the University of Sussex. It’s helped teams like the GB Women’s Hockey Team (Olympic Gold 2016), GB Speedway Team (World Champions 2021 & 2024), and GB Wheelchair Rugby Team (Paralympic Gold 2021) find their edge.

Jeremy’s mission is simple: to help grassroots coaches build teams that don’t just play the game, but love the game—and each other.

Get your free chapter

Step into the story of the Spartans – a grassroots team transformed by powerful team identity. See firsthand how belonging and shared purpose turned them from struggling underdogs to champions.

Stay informed

Be the first to own For the Love of the Game and start transforming your team. Available soon in Paperback and eBook on Amazon and IngramSpark. We will let you know when.