Create levels of belonging and togetherness that drive performance using the only scientifically validated Team Identity Protocol.
For any organisation that relies on teams.

Who we are

We are experts in social identity, team dynamics and leadership psychology. We help you transform ordinary teams into extraordinary ones. TRIBE, our unique research-derived and peer reviewed protocol enables you create teams that not only perform better but also enjoy the journey.

Our Services

Team Development

Off-sites and team coaching to transform your team.

Facilitator Training

Learn to use the ground-breaking TRIBE approach.

Leadership Development

Learn how to be an identity leader.

Sports Team Identity

Create a compelling team identity that will drive your culture, standards and success on the pitch.

Benefits of working with us


Everything we do is founded on research.


We push the boundaries to find new and better solutions.


Change is difficult. We are there to support you.


Not rib tickling laughter, but deep "smile on your face" enjoyment.

Trusted By

Client Testimonials

"The TRIBE approach gives a clear and practical framework to develop the team. We became a far more effective Management Team, less conflict, and better meetings due to improved skill and trust."
Simon Parker
Managing Director
"They helped us develop and live up to an identity that helped us win a gold medal in the Tokyo Paralympics."
David Warner
Team Psychologist
"The TRIBE tool is very useful and I will definitely be trying this with my team. It genuinely made me think differently about collaboration and embracing diversity”
Royal Marines

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